We’re a $4 Trillion Economy 💰️

In partnership with

This mini series ‘4 Marketing Things to Try in Q4’ continues with numbers 2 and 3 things…aka strategies to help your business grow and generate revenue. 💰️ 

Missed strategy number 1? Check out our convo with Marton from Love Loyalty. Today, we’re exploring popups and store pickup apps with the Shopify app Wisepops and Zapiet.

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now

Why Popups Matter in Ecommerce

Popups are everywhere on ecommerce sites. Whether we think they’re annoying when we’re shopping, the reality is that they work in driving site visitors to sign up for your email and SMS, which you can then turn into sales.

Full-Screen Dominance with Clear Value Exchange

Popular Shopify apps have found that using full-screen popups converts better with a 2-3x lift compared to smaller popups. The idea is to cover 60-100% of your screen. This will create a focus on the deal you’re offering. The key is to offer an incentive that gets customers to opt-in. Think beyond discounts such as early access, exclusive drops, or loyalty perks. Similar to Nike. ⤵️

Collect Zero-Party Data

Collecting zero-party data through your popups turns every signup into actionable insight. By adding one or two quick survey questions, like asking what a visitor is shopping for or their preferred style, ⬆️ you can pass that information directly into your email or SMS tools to segment audiences and personalize future messages automatically.

Always A/B Test

Always A/B test your popups to continuously improve through experimentation. By running regular A/B tests on copy, design, and incentives, you can identify what truly drives conversions. Tracking deeper metrics like lead conversion rate, average order value, and downstream revenue helps optimize beyond just opt-ins.

Store Pickup Leads to Visits

The final quarter of the year is make-or-break for most retailers, and offering store pickup and local delivery can be a major advantage to get orders out and traffic to your store (if you have capacity).

Capture Last-Minute Shoppers:

Q4 shoppers often wait until the final days before a holiday to make purchases. Store pickup and local delivery let customers place orders online and receive them within hours, making your brand the go-to choice when shipping deadlines have passed.

Reduce Shipping Costs and Pressure:

Shipping can get overloaded during Q4, which leads to higher costs and delays. Pickup and delivery options help relieve that pressure, which protects both margins and customer satisfaction. Of course, that depends on your staff size and whether you have systems in place to deliver locally.

Brand Inspo from Tacos Del Sam 🇲🇽 

When it comes to hyping your business before it launches, this taco shop in Tijuana hit it perfectly with the branding and social content. Building hype online from June, until its opening in October. 🌮 From BTS content, to its photography style shoots…its culture and good branding meeting together.

Highlighting the U.S. Latino Economy…right now

The truth is that the Latino community has become an economic powerhouse and would be the 5th largest economy in the world if it were ranked alone. We are not just changing culture, we’re impacting businesses and making moves that have reshaped markets, labor, and spending patterns across the U.S.

We’re a $4 Trillion Economy 💰️ 

Since 2015, the U.S. Latino economy has nearly doubled in size, rising from $2.1 trillion to $4 trillion in 2023. Our contribution is not just huge, but it’s dynamic, resilient, and accelerating. We are driving sectors to grow from retail and housing to technology and consumer goods. ⬆️

The Latino Donor Collaborative points out that the Latino purchasing power hit $4.1 trillion in 2023, growing 2.4 times faster than the national average. This growth reflects a population that is not only large but also economically active and digitally engaged, making us Latinos, a crucial segment for ecommerce brands.

Not only are we spending, we’re also creating jobs and businesses. Latino-owned businesses have grown at 7.7% annually, far outpacing the national rate of 0.46%, and now total 5.7 million, generating $945 billion in revenue. 🙌

Why Brands Should Pay Attention

The combination of rising GDP, increasing purchasing power, workforce growth, and entrepreneurial expansion makes Latinos a driving force in the future of American ecommerce.

In short, the U.S. Latino economy is central to America’s economic future 🇺🇸, and brands that recognize this will capture a substantial share of the next decade’s ecommerce growth. 📈

Source: Latino Donor Collaborative

P.S. I want to be super transparent about the Ad partnership in this edition. I am testing ways to reinvest money into this newsletter by casting a wider net to get more entrepreneurs into this newsletter and truly build a community where I can offer you actionable insights from top up-and-coming brands. This partnership was through Beehiiv’s ad network offered on a cost-per-click basis. Any questions, feel free to shoot me a message. 🙂